Q: What tools do you use to monitor social media?
Examining what tools companies use to monitor social media gives us clues about company maturity in this area, asserts Senior Consultant Vince Kellen. In a recent Cutter Benchmark Review, he reported that "more than 50% of our respondents indicate some modest to significant usage (responding with 3, 4, or 5 on the five-point scale) of search tools such as Google Search and Google Insight. Just over 40% use blog search tools, while 33% use Twitter-monitoring tools. A smaller cluster of respondents use analysis tools (24%) or aggregator tools (20%). Again, this data is consistent with the view that SMM is moving beyond light experimentation into the early phases of adoption."
* Excerpted from "Social Media Monitoring: More than Just Casual" (
) Cutter Benchmark Review, Vol. 10, No. 10