Q: When your organization develops smartphone apps, how is development done?
The data from our smartphone data research suggest that that IT organizations are poised to play a leading role in implementing an effective mobile strategy, according to author Maria Lee. She goes on to assert that IT groups enabling a mobile strategy should consider applying the following four lessons learned:
- Optimize the user experience. Mobile apps work best when the end-user experience is a fully integrated experience, optimized not only for the desktop but also for the on-the-go and in-store experiences.
- Technology is important. Developers must build for performance scalability and standards compliance to enable access from multiple devices with a "responsive Web" design.
- Content flows many ways. Developers must understand that content not only will be driven from within, but also from external users and sources.
- Be ready to be social. Organizations must participate to engage with users and adapt their business for success in the "social era."
* Excerpted from "Driving the Mobile Data Experience: Meet Customers Where They Are" (
), Cutter Benchmark Review, Vol. 11, No. 8.