Building Products That Customers Love: Strengthen Scrum with Design Thinking and Lean Startup

by Venkatesh Krishnamurthy

Building products that customers love is the mantra for this century. As such, there are no defined processes or methods that provide a magic formula for achieving this. Building innovative products still requires creative people with good leaders driving the process. Even the most popular method embraced in the IT industry -- Scrum -- does not provide the needed support.

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Building Products That Customers Love: Strengthen Scrum with Design Thinking and Lean Startup3 October 2013

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