E-MailSocial Networking Resource Center
What do online social networks mean for your organization? Learn more
About the Social Networking Practice
Eric Clemons, Fellow, Cutter Consortium
Cutter's social networking practice covers both internally focused social networks, designed for use by employees, and externally focused social networks that serve a firm's existing and potential customers. Our team of experts includes virtual reality pioneers, anthropologists and ethnographic observers, psychotherapists and experts and professors in theater, innovation, business, and IT. Learn More
Harnessing the Power of Social Networks: Can User-Generated Online Content Sell Your Product?
Opinion by Eric K. Clemons; Commentary by Rob Austin, Steve Barnett, Lee Devin, Jaron Lanier, Lou Mazzucchelli, and Richard Nolan
Online social networks will become increasingly important and will increasingly function like and have the significance of our more traditional real-world ("meatspace") social interactions. As advertising loses both its viewership and its impact, the desire to use corporate social networks to replace more traditional means of influencing potential consumers is increasing. And yet even high-traffic online social networks will not directly translate into means of selling products or communicating with customers. Since the IT group will ultimately maintain corporate social networking sites, it will be necessary for them to have a deeper understanding of consumer behavior, consumers' desire for information, and the sources of consumers' trust.
Navigating a Virtual World: Understanding Online Corporate Social Networks
by Eric K. Clemons
Humans, like other primates, are fundamentally social animals. We congregate at rock concerts, football stadiums, and jazz clubs and through churches, golf clubs, and alumni associations. We've converted broadcast media into meeting places, with reality TV and hosted call-in talk shows. It should be no surprise that the newest medium, networked computing, has become the newest meeting place.
Helping Organziations Leverage Social Networks Internally
Cutter will help your firm determine how employees are using social networks now and the tools they are relying on, refine your strategy to ensure it supports company objectives, and devise a plan so that employees transition to company tools and adopt them in a way that guarantees bottom line benefits. Learn More
Helping Organizations Harness Social Networks to Boost Sales and Customer Loyalty
The Cutter Social Networking team will assist your firm in learning how to harness the new technologies and the ongoing trends in consumer behavior to grow, strengthen, and solidify your company and your portfolio of brands Learn More
Contact Us
Cutter Consortium's research and consulting provide you with the support you need to create and implement a social networking strategy for your organization.
If you would like to evaluate Cutter's research or discuss how Cutter's consultants can help you successfully create and implement your social networking strategy, call us a +1 781 648 8700 or e-mail us at sales@cutter.com
Eric K. Clemons on monetizing successful social networks: Harnessing Social Networks, Forbes.com, 23 August 2007
Meet the Team
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|