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Harnessing the Power of Social Networks: Can User-Generated Online Content Sell Your Product?

Opinion by Eric K. Clemons; Commentary by Rob Austin, Steve Barnett, Lee Devin, Jaron Lanier, Lou Mazzucchelli, and Richard Nolan

Online social networks will become increasingly important and will increasingly function like and have the significance of our more traditional real-world ("meatspace") social interactions. As advertising loses both its viewership and its impact, the desire to use corporate social networks to replace more traditional means of influencing potential consumers is increasing. And yet even high-traffic online social networks will not directly translate into means of selling products or communicating with customers. Since the IT group will ultimately maintain corporate social networking sites, it will be necessary for them to have a deeper understanding of consumer behavior, consumers' desire for information, and the sources of consumers' trust.

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Navigating a Virtual World: Understanding Online Corporate Social Networks

by Eric K. Clemons

The project management landscape can be defined based on two variables: goal clarity and solution clarity. Allowing these variables to take on two values (clear or not clear) generates five project management lifecycle models: linear, incremental, iterative, adaptive, and extreme. In addition to discussing when to use these five models, this Executive Report also discusses each model's strengths and weaknesses.

 
Survey Data
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Corporate Adoption of Web 2.0 in Support of Collaborative BI

by E.M. Bennatan

In October 2008, Cutter Consortium conducted a survey that asked 85 end-user organizations about their BI and data warehousing plans. The goal was to determine the degree to which companies are adopting various types of BI, data warehousing, and other analytic technologies and practices. In addition, I wanted to identify development issues and trends, discern how companies are progressing with their initiatives, and provide findings you can use to gauge your own organization's BI and data warehousing efforts.

 
Webinar/Multimedia
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Social Project Management Webinar

Webinar by David Coleman

In this hour-long webinar, Cutter Consortium Senior Consultant David Coleman will answer this question and show you how some of the new Web 2.0 tools -- tools that are easy enough for a non-professional to use -- can support non-linear projects and help with better estimation. You'll also discover how project communities or networks offer a new way to run projects more successfully. Spend an hour with David Coleman and get some new ideas on how to run your projects more successfully.

 
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Cutter Consortium's research and consulting provide you with the support you need to create and implement a social networking strategy for your organization.

If you would like to evaluate Cutter's research or discuss how Cutter's consultants can help you successfully create and implement your social networking strategy, call us a +1 781 648 8700 or e-mail us at sales@cutter.com

 
 
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