The Vendor Business Plan: Defining "Skin-in-the-Game"
Do you have a formal plan for the business you do with each of your strategic vendors? A plan that not only describes the nature of your joint business relationship but also defines the obligations, commitments, and investments that will be made by both parties? A plan that clearly states the strategic objectives of the partnership and the metrics by which initiatives will be measured? A plan that has been jointly developed by both parties that defines the "skin" that both partners bring to the game?
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