Managing Strategic Alliances: A Model of Critical Success Factors

by David N. Rasmussen

How do you know whether or not you have an excellent strategic alliance? What are the critical success factors that contribute to a productive, enduring, and profitable alliance? Does the very nature of the relationship mean that you always must work with the same partner? How does the concept of "coopetition" apply to strategic alliances?

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Managing Strategic Alliances: A Model of Critical Success Factors15 April 2006