Partnering in Outsourcing Deals: Is It a Myth or a Genuine Strategy?

by Sara Cullen

"Partnering" -- besides being a mandatory buzzword -- is a curious term. Nowadays, instead of taking over a company, we partner with them. We don't sell anything anymore; we partner. And now, rather than outsourcing, we create strategic partnerships. While the goal of an amicable and mutually rewarding relationship is admirable, what each party truly expects from the other in an outsourcing arrangement formed under a "partnering vision" is quite different.