Case Study: Managing IT Priorities at Volkswagen of America
Keynote: Rogelio Oliva, Fellow, Cutter
Rogelio Oliva will lead you through this Harvard Business School case discussion, which describes the efforts of Volkswagen of America, the U.S. subsidiary of Volkswagen AG, to arrive at a process for setting IT funding priorities so that they align with business priorities and the company's overall strategy. VWoA's process is carefully thought out and executed, but still encounters difficulties. The case deals with Enterprise Architecture and issues of innovation, demonstrating the details and difficulties of setting priorities for use of a scarce organizational resource. It provides opportunities to critique the company's efforts and to propose alternative approaches.
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