The Social Effect: Sources of Innovation
A mobile device is a very personal tool. It is always with the user (subscriber), always on, and always connected. The birth of such a powerful communication tool has a strong social effect. Very simple text messages based on short message service (SMS) technology have been the key enabler of the "texting youths" culture. In countries such as Poland where the Internet and mobile telecommunication have been growing quickly at the same time, SMS messages are much more popular than e-mails. They are convenient, available anytime, anywhere, and very cheap.
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