Returning to Growth

by Robert D. Austin, Tom DeMarco, The Cutter Business Technology Council

We can't "cost cut" our way out of a recession; our ability to create economic value by making further cuts diminishes with each additional dollar we extract. Eventually we have to return focus to the top line. Ultimately, that's what business is all about: expanding, not squeezing; creating, not cutting.

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Returning to Growth October 2002