The Future of IT Value Creation in a Global Economy

by Robert D. Austin, The Cutter Business Technology Council

In developed economies, creating business value with information technology will soon be less about reducing costs and improving efficiency (the traditional cost-side value creation objectives) and more about supporting activities that lead to new markets, products, services, and strategies (revenue-side value creation objectives); many IT managers have cost- and efficiency-based management reflexes that prepare them poorly for this shift.