Corporate Use of Virtual Worlds

by Brian J. Dooley

Increasing availability of broadband Internet access combined with advances in multiplayer online gaming are starting to build a new concept of Web presentation that can no longer be ignored -- the virtual world, a concept that embraces what has also come to be called the 3D Internet (3Di) or the metaverse. The most important example today is Second Life,1 which has been appearing in world media on the fringes of numerous different stories, just as the PC and the Internet did when they were new.

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Corporate Use of Virtual Worlds1 October 2007