Social Media @ Work: Time to Juice the Crowd

by Stephen J. Andriole, Vincent J. Schiavone

It's all over but the shouting: social media is now a major driver of decisions that cross-cut corporate awareness, brands, service, product development, and, ultimately, purpose. In a sense, it's amazing it took so long. After all, Facebook has almost 600 million friends and Twitter's approaching 200 million. YouTube has 450 million users.

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Social Media @ Work: Time to Juice the Crowd24 February 2011

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