Robert Harmon is Professor of Marketing and Technology Management and Cameron Research Fellow in the School of Business at Portland State University. His research is focused on service innovation, sustainable IT services, and the strategic migration of manufacturing companies to service enterprise business models. His research has been funded by the National Science Foundation, Intel Corporation, IBM, Tata Consultancy Services, the Semiconductor Industry Association (SIA), and Semiconductor Equipment and Materials International (SEMI), among others. Dr. Harmon has a PhD in marketing and information systems from Arizona State University. He can be reached at harmonr@pdx.edu.