Doing It Their Way: A CRM Primer

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Doing It Their Way: A CRM Primer

Posted September 30, 2000 in Business & Enterprise Architecture, Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies
In this issue:

As Y2K infrastructure build-up and retooling efforts wind down, corporate America is focusing on the development of software applications that will enhance its service offerings. E-business and customer relationship management (CRM) initiatives are the two main areas of such growth. The media have cultivated the e-business sound bite but have been slow to publicize CRM.