It's All About the Customer

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It's All About the Customer

Advisor
Posted January 28, 2020 in Data Analytics & Digital Technologies


It's All About the Customer

Organizations should view customer analytics as a way to help align the enterprise and make it function from the same set of metrics to provide the much-talked-about but often difficult-to-achieve “single view” of the customer. This view serves as the basis for making decisions about how best to interact with your customers; in effect driving all aspects of the customer lifecycle — from acquisition, retention, and growth to maintaining loyalty and measuring ROI across the organization.