Why the infatuation with design thinking?

Proponents of design thinking suggest that innovation need not be the domain of the genius born with exceptional creativity ability; design thinking offers a methodology for generating innovation. Imagine the appeal: with a structured approach to innovation, mere mortals can learn how to generate creative breakthroughs. Firms such as Google, Proctor & Gamble, and IBM have achieved considerable benefits from the design thinking methodology. But unfortunately, many companies have experienced disappointment. Their results have not met lofty expectations. Is it the bureaucratic culture in large companies? Are established firms are too worried about cannibalizing their existing revenues? Conventional wisdom suggests that established firms exhibit too much risk aversion and cannot tolerate the inevitable failures that emerge during the creative process. In this on-demand webinar, Cutter Consortium Fellow, Prof. Michael Roberto examines the challenges and pitfalls associated with adopting design thinking in an organization and offers recommendations on how to overcome these challenges in your organization. 

More on Design Thinking

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► Implementing Design Thinking in Agile