Q: Does your organization currently analyze unstructured data from social media sites such as Facebook, Twitter, LinkedIn, etc., to support its BI, marketing, and other efforts?
Curt Hall points to the conversational nature of social media content that makes it difficult to analyze. "Simply put, most end-user organizations do not have staff readily on hand who possess a strong understanding of social media analysis tools, which depending on their sophistication can include advanced algorithms and natural language processing (NLP) as well as other linguistical analysis techniques derived from AI and advanced statistics."
* Excerpted from "Corporate Use of Text Mining and Analysis: Part III -- Social Media Analysis Trends for BI and CRM" (
), Data Insight & Social BI Executive Update, Vol. 11, No. 24.