Enterprise adoption of social media usually hinges on three factors: financial projections, pilot results, and politics. Financial projections are based on spreadsheet models. Pilot efforts, often called proof-of-concept efforts, study the real-life effects of the innovation. But the effort involves resource allocation, and that's where politics enters.
Executive Update
Adopting Social Media: Projections, Pilots, and Politics
Posted November 22, 2009 | Leadership | Technology | Leadership |
About The Author
Rick Brenner is Principal of Chaco Canyon Consulting. He works with people in dynamic problem-solving organizations who make complex products or deliver sophisticated services that need state-of-the-art teamwork and with organizations that achieve high performance by building stronger relationships among their people. Mr. Brenner focuses on improving personal and organizational effectiveness, especially in atypical situations, as in the case of… Read More
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