The most sought-after technologies that surveyed organizations are interested in adopting to support their CX initiatives are customer analytics and customer behavioral modeling. Our research also finds considerable interest from responding organizations in using personalization to target content and promotions by audience.
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Analytics/Behavioral Modeling and Personalization Among Top CX Techs
By Curt Hall
Posted October 23, 2019 | Technology | Amplify
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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