Article

IBM's e-Business Strategy

Posted September 30, 1999 | Leadership | Leadership |

IBM's e-BUSINESS STRATEGY

by Jim Highsmith

"Geek chic" -- no collar, leopard-skin top, and black slacks -- is the new corporate fashion statement at IBM, according to comedian Sinbad, the warm-up act at day three of IBM's July Solutions '99 Technical Developer Conference.

About The Author
Jim Highsmith
Jim Highsmith is a Cutter Fellow Emeritus. He was the founding Director of Cutter’s Agile Product & Project Management practice and received the 2005 Stevens Award in recognition of his work in adaptive software development and Agile processes. Mr. Highsmith has 30-plus years’ experience as an IT manager, product manager, project manager, consultant, and software developer. He has consulted with IT and product development organizations and… Read More
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