The change in information available to consumers is so profound that it requires a new word. Customers are no longer merely aware; they now enjoy true informedness.
Advisor
The Long Tail and the Role of Information in the Era of the Informed Customer
By Eric Clemons
Posted May 22, 2007 | Leadership |
About The Author
Dr. Eric K. Clemons is Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He has been a pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business. His research and teaching interests include strategic uses of information systems, the changes that information technology enables in the competitive balance between new entrants and… Read More
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