"Being good enough is no longer good enough. In contrast, the rewards from getting it exactly right, one segment at a time, have never been higher."
-- Eric K. Clemons, Guest Editor
The Long Tail: The Changing Role of Strategy, Systems, and Operations in the Era of the Informed Customer
By Eric Clemons
Posted March 31, 2007 | Leadership | Leadership | Leadership |
About The Author
Dr. Eric K. Clemons is Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. He has been a pioneer in the systematic study of the transformational impacts of information on the strategy and practice of business. His research and teaching interests include strategic uses of information systems, the changes that information technology enables in the competitive balance between new entrants and… Read More
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