In 1980, Michael Porter wrote in his classic book Competitive Strategy: Techniques for Analyzing Industries and Competitors that there are two generic strategies for companies competing in broad markets.
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About The Author
Dennis A. Adams has worked in higher education for over three decades in the areas of information systems, leadership, entrepreneurship, and strategy. Mr. Adams has published articles in journals such as Interfaces, Information Systems Research, The DATA BASE for Advances in Information Systems, MIS Quarterly, and Information & Management and was a contributor to Cutter Benchmark Review. His research interests include leadership and the… Read More
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