Article

Uncovering the Hidden Meaning of Things Podcast

Posted May 6, 2008 in Business Technology & Digital Transformation Strategies

Discover why design-driven companies, such as Apple, Nintendo, and Kartell, will lead the innovation game, build strong brands, and have products with longer life cycles than their competitors'.

About The Author
Roberto Verganti
Roberto Verganti is Professor of Management of Innovation, Politecnico di Milano, Italy and Visiting Scholar in the Technology and Operations Management unit at the Harvard Business School, where he was also Fulbright Visiting Scholar in 1997-1998. His research explores the management of innovation, with a special focus on innovation driven by design and innovation in rapidly moving environments. Roberto Verganti has published more than 100… Read More
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