October 1997 American Programmer

10 | 1997

	Whom Do You Trust? What the Business Technology Partnership Should Look Like in the 21st Century
	Improving Trust and Partnership Between Business and IT — Opening Statement
	Bridging the Great Divide Between the Business and IT: A Business Perspective
	Trust-Building Success and Failure: Two Case Studies
	Trust: Basic, Critical, Elusive
	Strangers on a Train: The Rise of the Uneasy, But Mutually Advantageous, Alliance Between IT and Marketing