Strategic advice to leverage new technologies
Technology is at the heart of nearly every enterprise, enabling new business models and strategies, and serving as the catalyst to industry convergence. Leveraging the right technology can improve business outcomes, providing intelligence and insights that help you make more informed and accurate decisions. From finding patterns in data through data science, to curating relevant insights with data analytics, to the predictive abilities and innumerable applications of AI, to solving challenging business problems with ML, NLP, and knowledge graphs, technology has brought decision-making to a more intelligent level. Keep pace with the technology trends, opportunities, applications, and real-world use cases that will move your organization closer to its transformation and business goals.
Insight
This survey examined the business value and use of customer data in 106 organizations. Of the responding organizations, 48% characterize their customer base as business users, while only 13% identify individual consumers as their customer base.
An article in the 31 March 2005 Economist, aptly titled "Power at Last," proclaimed that new information technologies and the Internet have finally tipped the balance of power in economic exchanges to the side of the buyer.
Cutter's survey on customer data indicates that more than half (59%) of the 106 participating organizations are currently attempting to extract value from their customer data; the majority of remaining organizations have minimal efforts in place (22%) or are in
Our survey of 106 companies reveals that a large majority of respondents are capturing and analyzing customer data.
It is now clear that organizations can wring significant value from their customer data. There are plenty of exemplar cases of firms that have achieved substantial success in this arena -- Harrah's Entertainment, Anheuser-Busch, and Ritz-Carlton Hotels, to name a few.
This survey examined the business value and use of customer data in 106 organizations. Of the responding organizations, 48% characterize their customer base as business users, while only 13% identify individual consumers as their customer base.
Cutter's survey on customer data indicates that more than half (59%) of the 106 participating organizations are currently attempting to extract value from their customer data; the majority of remaining organizations have minimal efforts in place (22%) or are in

