Q: Which major issues impede your organization from using predictive analytics?
Curt Hall was not surprised that "lack of knowledgeable staff" was the #1 obstacle to implementing predictive analytics applications in our survey. He concludes this "indicates that the technology is still not widely understood by corporate business leaders and IT. This is also a strong indicator that vendors and predictive analytics proponents have work to do when it comes to educating organizations on how to go about practically applying the technology. However, the introduction of more predictive analytics offerings and services in the cloud (i.e., SaaS) should help alleviate this problem because they offer organizations more straightforward and affordable access to predictive analytics tools and services without the end-user organization first having to outlay considerable up-front costs."
* Excerpted from "Corporate Use of Predictive Analytics: Development Issues, Standardization, Spending Plans" (
), Business Intelligence Update, Vol. 11 No. 13