Although central architecture is generally effective in managing the IT infrastructure, enterprise IT architecture efforts often fail to extend their influence beyond that. A recent enterprise IT architecture (EITA) effort by a global leader in the marketing, travel, and hospitality industries spent US $12 million on service-oriented architecture (SOA) before the project was halted for lack of business ROI. This case is typical of EITA failures, which often progress as follows: The EITA effort is driven by IT management through a central IT architecture group, as discussed above.
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