CUTTER BUSINESS TECHNOLOGY JOURNAL  VOL. 31, NO. 9

Before we can address questions of a conceptual and logical architecture for digital business, we must first consider enterprise-wide methodological and organizational concerns. The typical IT focus on and rush toward new technol­ogy and tools as “magic bullets” targeted on digital transformation is disturbing. In short, building a digital business is a major undertaking, reminiscent of that old saying often applied to migrations of ERP sys­tems: “It’s like trying to change all four engines simultaneously on a 747 … in flight.”