Strategic advice to leverage new technologies
Technology is at the heart of nearly every enterprise, enabling new business models and strategies, and serving as the catalyst to industry convergence. Leveraging the right technology can improve business outcomes, providing intelligence and insights that help you make more informed and accurate decisions. From finding patterns in data through data science, to curating relevant insights with data analytics, to the predictive abilities and innumerable applications of AI, to solving challenging business problems with ML, NLP, and knowledge graphs, technology has brought decision-making to a more intelligent level. Keep pace with the technology trends, opportunities, applications, and real-world use cases that will move your organization closer to its transformation and business goals.
Insight
Executive Update
Finding the Needle in Any Haystack: Enterprise Search -- Part II
Enterprise search is applicable to just about any vertical market because organizations in all of them increasingly demand "findability" of information that translates to big benefits. This Executive Update, the second of a three-part series on enterprise search, defines categories for the various enterprise search products and identifies and describes the characteristics of a product in each category.
The enterprise needs marketing more than ever in these difficult times. But without the ability to measure the effectiveness of specific marketing activities, optimizing the use of marketing's resources is impossible, as is fact-based decision making. As discussed in this Executive Report by Christophe Meili, Michael Guttman, and John Parodi, marketing performance management (MPM) addresses these issues, thereby allowing marketing to use its central position to integrate efforts of other functions and to help achieve the strategic goals of the enterprise.
Today, companies are dealing with the ever-increasing pace of change in the marketplace. In these difficult times, companies will plan and execute even more marketing campaigns aimed at customers, partners, and stakeholders. Yet there is no good way to measure the effectiveness of such marketing campaigns, largely because the traditional view of marketing's function is to increase sales, and marketing's efforts to do so can only be seen and measured in the aggregate.
Abstract
Scrum is a lightweight management process that incorporates many of the elements that later became part of the Agile Manifesto and provides a methodology-agnostic and empirical platform for handling the needs of complex programming tasks where requirements are constantly shifting.
In the past several years, Scrum has emerged as one of the most valuable tools in the agile workshop due to its versatility and lightweight characteristics. It is concerned with the basic processes of agile development and does not concern itself with programming style. For this reason, it has helped to provide unifying principles for agile that permit flexibility of development.
