Strategic advice to leverage new technologies
Technology is at the heart of nearly every enterprise, enabling new business models and strategies, and serving as the catalyst to industry convergence. Leveraging the right technology can improve business outcomes, providing intelligence and insights that help you make more informed and accurate decisions. From finding patterns in data through data science, to curating relevant insights with data analytics, to the predictive abilities and innumerable applications of AI, to solving challenging business problems with ML, NLP, and knowledge graphs, technology has brought decision-making to a more intelligent level. Keep pace with the technology trends, opportunities, applications, and real-world use cases that will move your organization closer to its transformation and business goals.
Insight
At the heart of customer relationship management (CRM) is the customer, and knowing the customer is key. Next month you’ll learn why it's vital to determine not just the customer’s propensity to buy but her capacity to buy — and why companies whose CRM systems leverage broader market data and predictive analytics will surpass those that get their CRM functionality out of a box.
THE FUTURE ISN'T ABOUT WHAT WE'VE ALREADY DONE, BUT WHERE WE CAN GO
Whether based in fact or fiction, the anecdote about the grocer, the old woman, and her dog is legendary among CRM detractors. The woman -- we'll call her Mrs. Brown -- has been buying dog food at a national grocery chain for years. Suddenly, without warning, she stops.
In order to achieve truly agile, innovative organizations, a change in our approach to performance management systems is necessary. This Executive Report introduces a new measurement system, the adaptive performance management system (APMS).
Results of a recent BusinessWeek-Boston Consulting Group survey show that 72% of the senior executives in the survey named innovation as one of their top three priorities [3]. But there is a big gap between wanting innovation and creating the environment in which innovation can flourish.
A key concept of agile project management is that everything has to be field-tested before it gets recommended as a workable technique. One technique I recently decided to put under the magnifying glass is that of keeping a project journal. According to participants on the NewGrange project management list,1 about half of the project managers (PMs) kept some form of journal and half didn't. Those who didn't keep a journal cited two primary reasons:
Domain
Innovation
Assertion 151The application of wikis will increasingly infiltrate forward-thinking, mainstream enterprises in the form of applications that will save these companies money and enable them to collaborate, and therefore innovate, in new ways.
As the monitoring and measuring capabilities initially designed for data mining literally move to the shop floor in business performance management, it is important to remember that human beings are at the core of any performance management process. While technology can be put into place to measure ongoing processes, determine where processes need to be improved, and observe shortfalls in the processes, at the end of the day, it is the changes in human behavior that make all the difference.
Informatica Corporation is the latest software vendor to enter the software as a service (SaaS) market with a number of new announcements. First, Informatica detailed a bold new on-demand strategy. Second, it just introduced connectors for its PowerCenter data integration platform specifically tailored for Salesforce.com customers.