Strategic advice to leverage new technologies
Technology is at the heart of nearly every enterprise, enabling new business models and strategies, and serving as the catalyst to industry convergence. Leveraging the right technology can improve business outcomes, providing intelligence and insights that help you make more informed and accurate decisions. From finding patterns in data through data science, to curating relevant insights with data analytics, to the predictive abilities and innumerable applications of AI, to solving challenging business problems with ML, NLP, and knowledge graphs, technology has brought decision-making to a more intelligent level. Keep pace with the technology trends, opportunities, applications, and real-world use cases that will move your organization closer to its transformation and business goals.
Insight
A group of packaged application vendors, including Siebel, SAP, UpShot, Avaya, Knowlagent, and PeopleSoft, is currently running a special advertising section on customer relationship management (see CRM).
Advisor
Analytic Marketing Integration
Despite all the coverage and discussion of marketing automation software and CRM "analytics," mainstream IT analysts and advisors are missing a very subtle point.
"What do you think about use case models?" the consultant asked me.