Athula Ginige and Marie D. Fernando look at the idea of value creation in the digital shift era. In particular, their interest lies in how current Web- and mobile-based applications support what they term the “social computing” model, a new computing paradigm that stands apart from preceding computing paradigms. Their article presents a model for human needs fulfillment, which helps organizations map out their digital value-creation process and reveals the underlying information flow pattern required to secure trust.