Article

Digital Shift in Value Creation: Social Computing Model for Human Needs Fulfillment

Posted March 4, 2020 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies Cutter Business Technology Journal
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Athula Ginige and Marie D. Fernando look at the idea of value creation in the digital shift era. In particular, their interest lies in how current Web- and mobile-based applications support what they term the “social computing” model, a new computing paradigm that stands apart from preceding computing paradigms. Their article presents a model for human needs fulfillment, which helps organizations map out their digital value-creation process and reveals the underlying information flow pattern required to secure trust.

About The Author
Athula Ginige
Athula Ginige is Professor of Information Technology at Western Sydney University (WSU), Australia, and leads the Social Computing and Knowledge Ecosystems Research Program at WSU’s School of Computer, Data, and Mathematical Sciences. His current research on digital knowledge ecosystems focuses on autonomous and participatory sensor networks, knowledge aggregation and event detection, large-scale knowledge organizations based on ontologies and… Read More
Marie Fernando
Marie D. Fernando is a lecturer and postdoctoral researcher at Western Sydney University (WSU), Australia, where she teaches final-year undergraduate students through a core unit in social computing.  Dr. Fernando’s research focuses on the impact of social computing on business and society as a whole. Her industry experience comes from specializing and implementing quality assurance systems for international brands. Currently, Dr. Fernando is… Read More
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