Tim Virtue focuses on the most significant risks of BaaS. He identifies common BaaS risks and proposes mitigation strategies for all of them. Virtue stresses that adoption of innovative business models is essential for new market entrants. In the build-versus-buy debate, he favors buy, although stresses that the BaaS provider should be a trusted partner, not simply a commodity supplier. Despite the significant risks involved in digital trans­formation adoption, doing nothing is the greatest risk of all.