Coro Strandberg urges us to radically reimagine the purpose of business. She calls for “social purpose” and blueprints the purpose economy. The article offers multiple strategies (identifying, consulting, and engaging the social purpose community; deploying purpose economy levers of change; and providing tools and resources for the business community and ecosystem actors) that can help regions and nations begin the process of architecting the purpose economy. Strandberg showcases the Canadian Purpose Economy Project, which aims to accelerate Canada’s transition to the purpose economy and explains how ecosystem builders can help social purpose companies start, transition, thrive, and grow.