Yesterday's Weather
Are You Ready Yet?
Are You Ready Yet?
Is Customer Satisfaction a Good Measure?
Is Customer Satisfaction a Good Measure?
Enterprise Portals and EA for Business Integration
An End to E-Mail? Are You Nuts?
Is Customer Satisfaction a Good Measure?
Is Customer Satisfaction a Good Measure?
Process-Aware Business Intelligence
Traditional/Agile Hybrids
Project Failure: Is It Real or Is It Metrics?
At a recent project management conference, one of the speakers trotted out the same old project failure statistics we've been hearing since 1995. The speaker concluded that project failure is still rampant, and if would we just try a little harder and control a little more (by installing new systems and new methods), we could finally fix the problem.
The Business Value of Customer Data: Prioritizing Decisions
Cutter's survey on customer data indicates that more than half (59%) of the 106 participating organizations are currently attempting to extract value from their customer data; the majority of remaining organizations have minimal efforts in place (22%) or are in
A Framework for Effective Customer Analysis
Our survey of 106 companies reveals that a large majority of respondents are capturing and analyzing customer data.
Customer Data: What's It Worth?
It is now clear that organizations can wring significant value from their customer data. There are plenty of exemplar cases of firms that have achieved substantial success in this arena -- Harrah's Entertainment, Anheuser-Busch, and Ritz-Carlton Hotels, to name a few.
A Summary of Survey Data
This survey examined the business value and use of customer data in 106 organizations. Of the responding organizations, 48% characterize their customer base as business users, while only 13% identify individual consumers as their customer base.
October 2005 Cutter Benchmark Review: The Business Value of Customer Data
An article in the 31 March 2005 Economist, aptly titled "Power at Last," proclaimed that new information technologies and the Internet have finally tipped the balance of power in economic exchanges to the side of the buyer.
The Business Value of Customer Data: Prioritizing Decisions
Cutter's survey on customer data indicates that more than half (59%) of the 106 participating organizations are currently attempting to extract value from their customer data; the majority of remaining organizations have minimal efforts in place (22%) or are in
A Framework for Effective Customer Analysis
Our survey of 106 companies reveals that a large majority of respondents are capturing and analyzing customer data.
Customer Data: What's It Worth?
It is now clear that organizations can wring significant value from their customer data. There are plenty of exemplar cases of firms that have achieved substantial success in this arena -- Harrah's Entertainment, Anheuser-Busch, and Ritz-Carlton Hotels, to name a few.
A Summary of Survey Data
This survey examined the business value and use of customer data in 106 organizations. Of the responding organizations, 48% characterize their customer base as business users, while only 13% identify individual consumers as their customer base.
