Customer Data: What's It Worth?

Posted October 1, 2005 | Technology |
From the Editor, Gabriele Piccoli

It is now clear that organizations can wring significant value from their customer data. There are plenty of exemplar cases of firms that have achieved substantial success in this arena -- Harrah's Entertainment, Anheuser-Busch, and Ritz-Carlton Hotels, to name a few.

About The Author
Gabriele Piccoli
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
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