Advisor

The 3 Lies of Maximization

Posted April 29, 2021 in Business Technology & Digital Transformation Strategies
Pinocchio puppet and his long nose
In this Advisor, the author asserts that March's decision making model, maximization, is based on three foundational lies, starting with the idea of the "rational decision maker."
About The Author
Mark Greville
Mark Greville is VP of Architecture at Workhuman. He is obsessed with creativity, design, technology, and retaining his humanity. He is a Certified Information Technology Architect Professional (CITA-P); a member of the computer science advisory board at Maynooth University, Ireland; and a member of the BIS Practitioner Research Group at University College Cork, Ireland. Previously, Mr. Greville was Head of Global Risk Analytics EMEA (Europe,… Read More
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