In this Advisor, the author asserts that March's decision making model, maximization, is based on three foundational lies, starting with the idea of the "rational decision maker."
Advisor
The 3 Lies of Maximization
Posted April 29, 2021 in Business Technology & Digital Transformation Strategies
About The Author
Mark Greville is VP of Architecture at Workhuman. He is obsessed with creativity, design, technology, and retaining his humanity. He is a Certified Information Technology Architect Professional (CITA-P); a member of the computer science advisory board at Maynooth University, Ireland; and a member of the BIS Practitioner Research Group at University College Cork, Ireland. Previously, Mr. Greville was Head of Global Risk Analytics EMEA (Europe,… Read More
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