The 4C Approach to Building a Social Media Strategy

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The 4C Approach to Building a Social Media Strategy

Advisor
Posted March 3, 2014 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies


Depending on their maturity (as determined by the Social Media Maturity Model we describe in Measuring the ROI of Social Media and Social Media Analysis Investments, companies can leverage the advantages of social media using the 4C strategy, which consists of Content, Communication, Community, and Collaboration (see Table 1):