In today’s global socioeconomic landscape, with its multitude of varied and disruptive technological innovations, business organizations are forced to quickly respond and evolve. Continuous business transformation is the new normal. Business executives are expected to make informed and leading decisions against a dynamic business transformation baseline. In such an environment, quantifying the business operation’s effectiveness is a challenge and becomes particularly important when many critical operational decisions demand hard evidence. This is where the doctrine of information superiority comes into play.