In recent years, application developers have pioneered techniques that enable them to work in an evolutionary (iterative and incremental) manner, and now we're going one step further with agile methods that are also highly collaborative. Unfortunately, many data professionals are still mired in the traditional, serial approaches of the late 1970s and 1980s. As a result, they're discovering that they need to play catch-up if they're to remain relevant within the new environment.