Innovation at its core relies on focused creative thinking, which allows organizations to respond successfully to situations that do not have easy answers or readily apparent solutions and drive results in a collaborative emergence of novelty and marketable value. This focus originates within teams staffed and equipped to apply their collective creativity and experience to business challenges, which fosters the opportunity to make enhanced real-time decisions that benefit both the enterprise and its stakeholders. As we explore in this Executive Update, it is the creative collaboration of organizational teams, in concert with end-user sentiment, that drives the most effective innovation.
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