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Applying Social Business Analytics

Posted May 5, 2015 | Leadership | Technology |

Social business analytics enables organizations to apply real-time sentiment and insights derived from social media and enterprise sources to identify and target key influencers (on social media sites), generate new leads and opportunities, and improve customer loyalty.

About The Author
Curt Hall
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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