Executive Update

Are You Heeding Your Customers’ Reality?

Posted June 13, 2022 | Leadership |
VOC
Customers are more demanding than ever. In this Executive Update, we explore two questions related to meeting customer expectations: To what extent are you incorporating your customers’ reality into your product development processes? How can a rigorous voice of the customer (VoC) solution help your company grow with significant and sustainable margins?
About The Author
Scott Stribrny
Scott Stribrny is a Cutter Expert and a leading figure in the world of process improvement. With over 30 years’ diverse experience, Mr. Stribrny is the cofounder, President, and Managing Director of Group Atlantic, Inc. His current interests include change management, new paradigms for organizational design, and technology-based competitive strategy. Mr. Stribrny advises companies on how to adapt modern software development techniques to fit… Read More
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