Executive Summary

BI: Lessons for Business from the Sports World

Posted April 30, 2010 | Technology |

After decades of attempting to reach end users, business intelligence (BI) vendors and user organizations need to rethink what the intelligence is for, who it is for, and how to best serve that end user.

About The Author
Dann Maurno
Dann A. Maurno is the coauthor of Thin Air. His 22-year career in business and technology journalism includes stints as Editor-in-Chief at The Manufacturer andEnergy Business; in engineering positions at Raytheon and Genetics Institute; in publishing at Factory Mutual and Lilly Software; and as a freelance writer for such publications as Inbound Logistics, RFID Operations, and Manufacturing Business Technology. He can be reached at dmaurno at… Read More
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