The Business Value of Customer Data: Prioritizing Decisions

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The Business Value of Customer Data: Prioritizing Decisions

Posted October 1, 2005 in Data Analytics & Digital Technologies


by Gabriele Piccoli, Senior Consultant, Cutter Consortium; Assistant Professor of Information Systems at the School of Hotel Administration at Cornell University

INTRODUCTION

Cutter's survey on customer data indicates that more than half (59%) of the 106 participating organizations are currently attempting to extract value from their customer data; the majority of remaining organizations have minimal efforts in place (22%) or are in