The title of this article sounds like an oxymoron, doesn't it? But it is becoming a reality in some countries in the EU: research, development, and innovation (RDI) standards defined for innovation management systems and innovation projects {1}. The question is: will an RDI certification stimulate and support organizations in achieving systematic and sustained innovation? Or will the routines that they promote be another obstacle to innovation if bureaucratic and "audit-type" controls are introduced?