Data is not a resource. Data is the breadcrumb trail of human activities. Like a true breadcrumb trail, it indicates the activity but never fully describes it. Data doesn’t fall out of the sky like manna from heaven; it cannot be mined like cobalt, either. Data is a residue of activity, and when you think about data in this way, you can envision a data management practice where you start to fully focus on the activities that bring you value and, therefore, the data you need to collect.
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